Where Brand Storytelling Meets Creative Education.
Framework is an innovative program by the NoDa Art House Foundation that connects Charlotte businesses with emerging creative talent to produce high-quality video content while giving back to the community. In a single-day film shoot, we pair a team of professional filmmakers with student apprentices to create your company’s commercial or brand video from start to finish.
See Framework in Action
Experience the magic of Framework in the video below.
Experience how professionals collaborate with students to realize a client’s vision. Witness behind-the-scenes moments, participant testimonials, and preview the final product from our Framework workshop. This highlight reel showcases the energy, expertise, and community impact of Framework in every project.
How Framework Works
Once you decide to sponsor a Framework project, we handle all the logistics. You reach out to us with an idea or a need for video content, and our team will schedule a quick meeting to understand your goals, story, and brand.
Whether you have a fully formed concept or just a business challenge to solve, we’ll collaborate to develop a creative brief for the project. NoDa Art House Foundation will recruit a crew of industry professionals and pair each of them with one or two pre-screened students from our extensive network of aspiring filmmakers.
Your sponsorship funds the entire experience – covering professionals rate, meals, and stipends – as a donation to our nonprofit program. (At this stage, all you need to do is approve the plan – we’ll do the heavy lifting.)
Why Sponsor a Framework Project?
Partnering with Framework benefits both your business and the community. Here's why it's appealing to forward-thinking companies:
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Community Impact: Sponsoring Framework invests in Charlotte’s creative youth by training and mentoring local students, bridging their passion with professional careers.
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Positive PR: Your brand will gain recognition for community engagement, receiving a great promotional video and acknowledgment on our website and social media.
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Tax-Deductible: As a registered 501(c)(3) nonprofit, sponsorship is a tax-deductible donation, providing both a potential tax write-off and a valuable marketing asset.
What Can We Create Together?
Framework is versatile – we tailor each project to fit your marketing needs and creative vision. Here are just a few examples of the types of video projects your company can produce through Framework:
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Branded Commercials & Advertisements: High-quality short promos or TV/web commercials that spotlight your products, services, or mission in a creative way. (Great for marketing campaigns or product launches.)
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Corporate Storytelling Films: A mini-documentary or narrative piece about your company’s story, values, or community initiatives. This could highlight your history, a new innovation, or the people behind your brand – engaging viewers on a deeper level.
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Social Media Content Series: Snappy, shareable videos optimized for platforms like Instagram, TikTok, or LinkedIn. For example, a series of quick how-to videos, customer testimonials, or a behind-the-scenes look at your operations – all produced in our one-day Framework format.
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Community Impact Highlights: Do you sponsor charity events, volunteer programs, or local projects? Through Framework, we can create an inspiring highlight reel or recap video of your community involvement. This not only documents the event but also reinforces your reputation as a company that cares. (Perfect for CSR communications and annual reports.)
Ready to Get Started?
Fill out the form below to contact the NoDa Art House Foundation about your project idea. We’ll get back to you right away to discuss your needs, answer any questions, and start shaping a Framework experience for your brand.